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With crisp and insightful contributions from 47 of the world´s leading experts in various facets of retailing, here is in a single volume a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

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Overview. Introduction: Retail Success and Key Drivers.- Retailing in the Global World: Case Study of Metro.- Entrepreneurship in Retailing: Leopold Stiefel´s ´Big Idea´ and the Growth of Media Markt-Saturn. Global, Environmental, and Market Tends: Global Trends: Retail Trends in Europe.- Trends in U.S. Retailing.- Trends in Retailing in East Asia.- Insights into the Growth of New Retailer Formats in India. Environmental Trends: Future Store Technologies and Their Impact on Grocery Retailing.- The Third Wave of Marketing Intelligence.- Applications of Intelligent Technologies in Retail Marketing.- New Automated Checkout Systems. Market Trends: Understanding Retail Customers.- Future Trends in Multi-channel Retailing.- Retail Competition. Trends in Retail Management: People: New Challenges in Retail Human Resource Management. Product: Retail Assortment.- Out-of-Stock. Pricing: Recent Trends and Emerging Practices in Retailer Pricing.- Retail Pricing - Higher Profits Through Improved Pricing Processes. Distribution (Place): Current Status and Future Evolution of Retail Formats.- Electronic Retailing. Operations, Promotion, and Marketing Communications: Supply Chain Management in a Promotional Environment.- Sales Promotion.- Understanding Customer Loyalty Programs.- Integrated Marketing Communications in Retailing.- About the Editors.- About the Authors.

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From the reviews:

"The book ´Retailing in the 21st Century´ improves contemporary retailing´s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ... Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews of the second edition:

"Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. ... Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought - provoking. ... it provides good insight about retailing ... . A selective reading would benefit anyone who hopes to succeed in tomorrow´s retail environment." (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)

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