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This research presents a wide spectrum of relevant information which is required for the market expansion of western based companies to China. China has developed from an outsourced assembly line of foreign companies into an attractive sales market. The pure size of its population and the strong increase of its middle class offer good opportunities for western companies. The focus of this research is on the delegation of decision power from the head office towards the local subsidiary. This includes the aspects of the various market entry possibilities, leadership styles, organisational structures, cultural differences and the attractiveness of the employer. Additionally, also sensitive topics, such as corruption and intellectual property, are discussed.
In sum, this research identifies the contemporary issues managers of European companies in China are facing, and discuss them in respect of the existing literature of management. As a result, this research has become a handbook for foreign managers in China.

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Sebastian Hindelang was born in 1983. He holds a Master of Business Administration degree of FOM University of Applied Sciences.
His professional career is focused on the Transaction Banking market. He is currently employed by a major German bank. Among positions in Cologne, Frankfurt and New York, he currently holds the position of a Product Manager in Frankfurt.

Dominik Hedrich was born in 1984. He holds a Master of Business Administration degree of FOM University of Applied Sciences.
He works as an external IT consultant and software developer for various larger and medium sized enterprises.
His main focus is the architecture and development of collaboration platforms such as web-based portals.

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