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This book is based on the behavioural intention of public transport passengers and the relationship between those factors in Indonesia. The conceptual model in this book explains behavioural intentions of paratransit passengers which can result in recommendations to unravel the complexity of the congestion problem from consumer behaviour perspective. Based on the results of survey research on behavioural intention of public transport users in Jabodetabek, Indonesia, the result of the study is presented in a model that describes the factors that influence. This book is recommended for academics who wish to gain knowledge about the phenomenon of consumer behaviour, for regulators whose duty is to make a decision and determine the strategic steps to overcome congestion and researchers who want to develop their knowledge and provide solutions related to congestion from the perspective of consumer behaviour.

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Preface.- Acknowledgements.-Content.-List of Figures.-List of Tables.-Abstract.-Chapter 1 : Introduction.- 1.1 : Background.-1.2 : Traffic Congestion in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi).-1.3 : Paratransit in Jabodetabek, Indonesia.-1.4 : Traffic Congestion from the Perspective of Consumer Behaviour.-1.5 : Research Gaps.-1.6 : Research Questions.-1.7 : Research Purposes.-1.8 : Organization.-References.-Chapter 2 : Literature Review.-2.1 : Introduction.-2.2 : Understanding Behavioural Intention.-2.3 : Behavioural Intention as Consumer Decision Making Process.-2.4 : Antecedents of Behavioural Intention.-2.4.1 : Service Quality.-2.4.2 : Perceived Value.-2.4.3 : Satisfaction.-2.4.4 : Trust.-2.4.5 : Image.-2.4.6 : Perceived Sacrifice.-References.-Chapter 3 : Conceptual Model and Hypotheses.-3.1 : Conceptual Model.-3.2 : Hypotheses.-3.2.1 : The Influence of Sacrifice on Perceived Value.-3.2.2 : The Influence of Image on Service Quality, Satisfaction, Perceived Value, Trust, and Behavioural Intention.-3.2.3 :The Influence of Service Quality on Perceived Value, Satisfaction, and Behavioural Intention.-3.2.4 : The Influence of Perceived Value on Satisfaction, Trust, and Behavioural Intention.-3.2.5 : The Influence of Satisfaction on Trust and Behavioural Intention.-3.2.6 : The Influence of Trust on Behavioral Intention.-References.-Chapter 4 : Research.- Methodology.-4.1 : Research´s Object: Paratransit in Jabodetabek.-4.2 : Population and Sample.-4.3 : Operationalization and Measure of Variables.-4.4 : Survey.-4.5 : Data Analysis Method.-4.5.1 : Measurement Model Analysis.-4.5.2 : Structural Model Analysis.-References.-Chapter 5 : Results and Discussions.-5.1 : Demographic Profile of Respondents.-5.2 : Respondents Assessment on Study Variables.-5.3 : The Results of Measurement Model Analysis.-5.3.1 : Goodness of Fit Index for Measurement Model.-5.3.2 : Construct Validity.-5.3.3 : Reliability of Constructs.-5.4 : Structural Model Analysis.-5.4.1 : Goodness of Fit Index for Structural Model.-5.4.2 : Results of Hypotheses Testing.-5.4.3 : Contribution of Each Factor on Behavioural Intentions.-5.4.4 : Coefficient of Determination (R 2 ).-References.-Chapter 6 : Research Implications.-6.1 : Theoretical Implications.-6.2 : Managerial Implications.-6.3 : Policy Implications.-6.3.1 : Managing Identity and Lifestyle Communities Jabodetabek.-6.3.2 : Improving Paratransit Operator Settings.-6.3.3 : Increasing the Perceived Value using Integrated Public Services Policy.-References.-Chapter 7 : Conclusion.-7.1 : Conclusion.-7.2 : Research Limitations.-7.3 : Recommendations for Future Research.-References.

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