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Mogens Bjerre, Tilde Heding, Charlotte F. Knudtzen (Beteiligte)

Brand Management

Research, Theory and Practice
2nd rev. Ed. 2015. 314 p. 57 black & white illustrations. 23,5 cm
Verlag/Jahr: TAYLOR & FRANCIS 2015
ISBN: 1-13-880469-X (113880469X)
Neue ISBN: 978-1-13-880469-2 (9781138804692)

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Tilde Heding is Associate Professor of Strategic Brand Management at Copenhagen Business School, Denmark.Charlotte F. Knudtzen is Associate Professor of Strategic Brand Management at Copenhagen Business School, Denmark.Mogens Bjerre is Associate Professor of Marketing at Copenhagen Business School, Denmark.