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Why do screen narratives remain so different in an age of convergence and globalisation that many think is blurring distinctions? This collection attempts to answer this question using examples drawn from a range of media, from Hollywood franchises to digital comics, and a range of countries, from the United States to Japan

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List of Figures and Tables Notes on Contributors Introduction: The Contexts of Contemporary Screen Narratives: Medium, National, Institutional and Technological Specificities; Anthony N. Smith and Roberta Pearson PART I: PRODUCTION 1. Super Mario Seriality: Nintendo´s Narratives and Audience Targeting within the Video Game Console Industry; Anthony N. Smith 2. The Muddle Earth Journey: Brand Consistency and Cross-Media Intertextuality in Game Adaptation; Claudio Pires Franco 3. Distortions in Spacetime: Emergent Narrative Practices in Comics´ Transition from Print to Screen; Daniel Merlin Goodbrey 4. Lengthy Interactions with Hideous Men: Walter White and the Serial Poetics of Television Antiheroes; Jason Mittell 5. It´s a Branded New World: The Influence of State Policy upon Contemporary Italian Film Narrative; Gloria Dagnino 6. Memento in Mumbai: ´A Few More Songs and a Lot More Ass Kicking´; Iain Robert Smith 7. A Case of Identity: Sherlock, Elementary and Their National Broadcasting Systems; Roberta Pearson PART II: CIRCULATION AND RECEPTION 8. Storyselling and Storykilling: Affirmational/Transformational Discourses of Television Narrative; Matt Hills 9. Whistle While You Work: Branding, Critical Reception and Pixar´s Production Culture; Richard McCulloch 10. Hidden in Plain Sight: UK Promotion, Exhibition and Reception of Contemporary French Film Narrative; Cécile Renaud 11. Serial Narrative Exports: US Television Drama in Europe; Alessandro Catania 12. Multimedia Muppets: Narrative in ´Ancillary´ Franchise Texts; Aaron Calbreath-Frasieur

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Alessandro Catania, University of Nottingham, UK Aaron Calbreath-Frasieur, University of Nottingham, UK Gloria Dagnino, Università della Svizzera Italiana, Switzerland Claudio Pires Franco, University of Bedfordshire, UK Daniel Merlin Goodbrey, University of Hertfordshire, UK Matt Hills, Aberystwyth University, UK Richard McCulloch, Regent´s University London, UK Jason Mittell, Middlebury College, USA Roberta Pearson, University of Nottingham Cécile Renaud, University of Roehampton, London, UK Anthony N. Smith, University of Nottingham, UK Iain Robert Smith, University of Roehampton, London, UK

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