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Modern men the world over are becoming increasingly fascinated with their image, spending more of their disposable income on beautification products and services. This book examines ´metrosexuality´, highlighting the negotiation and construction of masculinities and sexualities in the twenty-first century.

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Introduction 1. Metrosexual Masculinities through the Lens of Discursive Approaches 2. Mirror, Mirror on the Wall: Trends in Men´s Image-conscious Practices 3. Body Image: I Can Work With That 4. Masculinities: Before and After 5. I Cyber Surf Therefore I Am 6. Square Peg in a Round Hole: Locating Metrosexuality 7. Who am I?: Mapping Boundaries 8. It´s For Serious Men: Manscaping 9. It´s What Women Want: Groin Shaving 10. Look More Chiselled: Masculinity and Cosmetics 11. The Final Frontier: Endorsing Cosmetics 12. What does it All Mean?

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Matthew Hall is a social psychologist and qualitative researcher based at Nottingham Trent University, UK. He has published papers on men, masculinities and men´s health. In particular he is interested in understanding how men negotiate masculinities in non-typical gender practices and environments. He is also interested in the construction of new, mediated and cyberspace identities; gender and sexuality discourses in the media; embodiment and body image; conversation and social interaction. He has authored book chapters on masculinities in online settings and is currently co-authoring a book about revenge pornography.

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