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The small unpopulated islands in the East China Sea that the Chinese call the Diaoyu and the Japanese call the Senkaku, have long been a source of contention. This volume will undertake an examination of the controversy as it plays out in legacy and new social media in China, Japan, and the West.

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Table of Contents 1. Introduction; Thomas A. Hollihan 2. Configuring a Threatening Other: Historical Narratives in Chinese School Textbooks; Shubo Li 3. Historical Narratives in Japanese School Textbooks; Hiroku Okuda 4. Fanning the Flames of Public Rage: Coverage of Diaoyu Islands Dispute in Chinese Legacy Media; Zhan Zhang 5. Public Opinion on Weibo: The Case of the Diaoyu Islands Dispute; Miao Feng and Elaine J. Yuan 6. How the Japanese Legacy Media Covered the Senkaku Controversy; Takeshi Suzuki and Shusuke Murai 7. How the Japanese Social Media Users Discussed the Senakaku Controversy; Shusuke Murai and Takeshi Suzuki 8. U.S. Media Coverage of the Diaoyu/Senkaku Dispute; Thomas A. Hollihan 9. Media Diplomacy: Public Diplomacy in a New Global Media Environment; Patricia Riley 10. Conclusions; Thomas A. Hollihan

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Miao Feng, University of Illinois at Chicago, USA Shubo Li, Chr. Michelsen Institute, Bergen, Norway Shusuke Murai, New York University, USA Hiroko Okuda, Kanto Gakuin University, Japan Patricia Riley, University of Southern California Annenberg School for Communication and Journalism, USA Takeshi Suzuki, Meiji University, Japan Elaine J. Yuan, University of Illinois at Chicago, USA Zhan Zhang, Università della Svizzera Italiana (USI), Switzerland

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