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This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

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Introduction; Frank M. Go, Arja Lemmetyinen and Ulla Hakala PART I: PLACE BRANDING: MULTIDISCIPLINARY PRINCIPLES 1. Place Branding and Culture: ´The Reciprocal Relationship Between Culture and Place Branding´; Marinda Scaramanga 2. Cultural Entrepreneurs as Foundations of Place Brands; Alice Loy and Tom Aageson 3. Managing the Unmanageable: Stakeholder Involvement in Creating and Managing Places and Their Brands´; Edward Kasabov 4. The Role of Culture in Regional Development Work - Changes and Tensions; Kari Ilmonen PART II: CHAPTERS ON INDIVIDUAL PLACE CASE STUDIES 5. Case A: Place Branding from the Bottom up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship; Philip Speranza 6. Case B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities; Maria Della Lucia and Mariangela Franch 7. Case C: Place Branding and Cultural Entrepreneurship: ´Edinburgh - Scotland´s Inspiring Capital and World Festival City´; Kenneth McMillan Wardrop 8. Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness; Cecilia Pasquinelli and Nicola Bellini 9. Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel; Eli Avraham 10. Case F: The City of Ostrava - From Industrial Image to Industrial Image 2.0; Jan Suchacek and Pavel Herot PART III: CHAPTERS ON PARTICULAR PLACE BRAND THEMES 11. Coordinating Cooperative Cultural Networks: the Case of Culture Finland; Arja Lemmetyinen 12. Tracing for One Voice - The 5Cs of Communication in Place Branding; Ulla Hakala 13. E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship; Frank M. Go, Maria Della Lucia, Mariapina Trunfio and Angelo Presenza 14. Making Space for Cultural Entrepreneurship; Stephen Little

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