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This pioneering study on fan translation focuses on Italian fansubbing as a concept, a vibrant cultural and social phenomenon which is described from its inception in 2005 to today. It explores far-reaching issues related to fansubbing and crowdsourcing, highlighting in particular the benefits and drawbacks of Web 2.0.

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Introduction 1. Web 2.0: A Marketing Ideology? 2. The State of the Art of Italian AVT 3. Fansubbing 4. Subtitling and Fansubbing Standards 5. Origin of the Italian Fansubbing Phenomenon 6. Evolution of ITASA and Subfactory 7. Censorship and Humor in Californication Conclusions - A Step into the Future

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Serenella Massidda is a Lecturer in Audiovisual Translation at Università degli studi di Sassari, Italy, and member of the European Association for Studies in Screen Translation.

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