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New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.

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List of Figures List of Tables Notes on Contributors Acknowledgements Introduction: In the Grooves of the Cinematographic Circuit; Gabriel Menotti Gonring and Virginia Crisp PART I: THROUGH MANY CHANNELS: DISTRIBUTION 2. From the Big Screen to the Small Ones: How Digitisation is Transforming the Distribution, Exhibition and Consumption of Movies; Alejandro Pardo 3. Notes on Film Distribution: Networks, Screens and Practices; Stefania Haritou 4. Catering For Whom? The Problematic Ethos Of Audio-Visual Distribution Online; Jonas Andersson-Schwarz PART II: UNDER THE SPOTLIGHTS: PROMOTION 5. 1-18-08 - Viral Marketing Strategies in Hollywood Cinema; Stephanie Janes 6. Terms of Intimacy: Blog Marketing, Experiential Desegregation, and Collaborative Film Value Production; Ya-Feng Mon 7. On The Problematic Productivity Of Hype: Flashforward ´s Promotional Campaign; Enrica Picarelli PART III: IN THE FILES AND OUT THERE: CURATION 8. Audiovisual Archives and the Public Domain: Economics of Access, Exclusive Control and the Digital Skew; Claudy Op den Kamp 9. Live Audiovisual Performance And Documentation; Ana Carvalho 10. Public Screenings Beside Screens: A Spatial Perspective; Zlatan Krajina 11. Interactive Video Installations in Public Spaces: Rafael Lozano-Hemmer´s Under Scan ; Elena Papadaki Index

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´Besides the Screen brings together a new generation of media scholars with a shared purpose: to excavate the practices that frame the moving image as it undergoes its most profound transition since the invention of television. From viral marketing to video-on-demand, from arthouse to primetime TV, from Q&A sessions to VJing, and from Croatia to Taiwan distributing, promoting and caring for audiovisual culture, as archive and as live event and living culture are being made anew. They demand a new mode of critical thinking. This book is a powerful introduction to a new way of thinking the new media landscape.´ - Sean Cubitt, Goldsmiths, University of London, UK

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Jonas Andersson Schwarz, Södertörn University, Sweden Ana Carvalho, Universidade do Porto, Portugal Virginia Crisp, Middlesex University, UK Stefania Haritou, Independent Researcher, Greece Stephanie Janes, Royal Holloway, University of London, UK Zlatan Krajina, University of Zagreb, Croatia Gabriel Menotti Gonring, Federal University of Espírito Santo, Brazil Ya-Feng Mon, Goldsmiths, University of London, UK Claudy Op den Kamp, University of Zurich, Switzerland Alejandro Pardo, University of Navarra, Spain Elena Papadaki, University of Greenwich, UK Enrica Picarelli, University of Lisbon, Portugal

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