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From paper-scissors-stone to the stock market, the economics and psychology that will help you play to win

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We are hard-wired to believe that the world is more predictable than it is. We chase ´winning streaks´ that are often just illusions, and we are all too predictable exactly when we try hardest not to be.

In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase ´representativeness´ to describe the psychology of this behaviour. Since then representativeness has been used by auditors to catch people fiddling their tax returns and by hedge fund managers to reap billions from the emotions of small investors. Now Poundstone for the first time makes these techniques fun, easy, and profitable for everyone, in the everyday situations that matter. You´ll learn how to tackle multiple choice tests, what internet passwords to avoid, how to up your odds of winning the office Premier League sweepstakes, and the best ways to invest your money.

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´Poundstone draws on extensive research to show the roots of our predictability... a fascinating read.´
BBC Focus

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Poundstone, William
William Poundstone is the author of more than ten non-fiction books, including Fortune´s Formula, which was the Amazon Editors´ Pick for #1 non-fiction book of 2005. Poundstone has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world. Poundstone studied physics at MIT and many of his ideas concern the social and financial impact of scientific ideas. His books have sold over half a million copies worldwide.

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