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An exciting view of corporate philanthropy and how it can be considered in further an organization´s business sustainability and affinity in the eyes of the consumer. Philanthropy can be viewed as a pillar with the broader corporate social responsibility mantra of an organization. In this sense, there are means to an end - both altruistic and capitalistic for organizations to strategically integrate philanthropy into all facets of the business model.

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Philip L. Fioravante, PhD is a well-rounded business executive having a wide-ranging expertise in strategic marketing, international business & technology planning. Dr. Fioravante is an Associate Professor - Marketing at Walsh College (Troy, MI). In addition, he is a global lecturer on strategic philanthropic initiatives and sits on several Boards.

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