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Crowdfunding is a fast growing financing and investment alternative. Primarily four different forms of crowdfunding can be distinguished, namely donation-based, reward-based, lending-based and equity-based crowdfunding. These forms differ significantly in terms of requirements, costs, return and legal restrictions. Each form also entails its benefits, challenges and risks. Entrepreneurs can benefit from a large pool of potential capital, easy access, a reduction of geographical barriers, low costs and a huge support network. However, they need to keep administrative and marketing challenges as well as the exposure of intellectual property in mind. Investors are able to diversify their investment within a large amount of business opportunities and concurrently minimize their default risk through several small contributions. Nevertheless, investors should be aware of the high risks involved in investing in start-up businesses, such as information asymmetries, business failure and fulfillment risks as well as potential fraud.

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Christine Grabner finished her Bachelor´s degree in International Business Administration majoring in Finance and International Marketing Management at the WU Vienna. 2014 she graduated the Joint Study Master s program, Global Business, at the JKU Linz, which partly took place in Canada and Taiwan.

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