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This book gives new insights into the shifting paradigms of hip hop music in a multilingual setting. Specifically it has broadly investigated the language of the popular youth culture and how it relates to social roles, occupation and general human traits.It has analyzed gender perspectives in the music. it will certainly be an interesting read as it delves deeper into the roots and background of hip hop music and the way it has quickly spread throughout the world, moreover it discusses its influence and impact to the youth. To many it is considered a global music epidemic which has diverged its Afro American roots by way of globalization. However the most important question here is, "Is local hip hop music patriarchal in structure and ideology? Even when it is turning out to be a million dollar industry in the entertainment world? This book sufficiently answers this question and gives recommendations which will be useful to the consumers of the hip hop culture; the youth and even some sizable number of the older generation.

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Pamela N. Wanjala, studied Education: Linguistics major and Literature minor at the University of Nairobi and an MA in Linguistics at Kenyatta University in Kenya. She is a linguist, researcher, educationist and a Gender activist. Currently she is an employee of the Teachers Service commission and a part time lecturer in various Universities in Kenya.

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