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The book contains a documentary analysis of "puso" (rice-pouch/hanging rice) used as a ritual object among the village farmers in Taptap, an isolated mountain barangay of Cebu City. "Puso" is an embodiment of the cultural identity of the Cebuanos that needs ardent preservation as a heritage of living traditions. The use of ethnography and actual observation revealed that "puso" is used in the farm rituals, as a vow for the Cebuanos´ animist tradition. Six major designs of "puso" were documented as the last few pieces of the elaborate designs woven before the 13th century prior to the arrival of the Spaniards in 1521. Actual weaving and cooking processes were photographed, art elements and principles were analyzed in each design, and symbolisms were identified based on the actual ritual. All these variables were juxtaposed to establish a need for preservation. The cultural preservation of intangible heritage is an advantage for successful socio-cultural-tourism framework. This book is useful for many cultural scholars and enthusiasts, curators, anthropologists, and heritage lovers.

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He is a full time professor in the College of Arts and Sciences, Cebu Normal University, handling Social Sciences and Professional Education courses. He is a member of the Editorial Board of the European Scientific Journal and the CNU Journal of Higher Education. He is a writer, a researcher, and a member AACCUP accrediting team.

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