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We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent immigrant crisis affected almost all EU countries, literature focused on the nature of culture will contribute to better understanding of the cultural differences and decreasing of the phobias. Residential space is one of the most vulnerable to cultural changes aspects of the human life. This book will be interesting either for business or academic professionals working in marketing generally and in construction marketing particularly or for everybody willing to understand unconscious cultural influences in everyday life.

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Maia Ozdemir was born in Moscow in 1976, she moved to Turkey in 1996. She has completed her Dissertation in Tomas Bata University and was awarded by Ph.D. title in 2015. Her research interests are centered around the psychological aspect of consumer behavior. Unconscious Marketing and Neuromarketing are among the nearest research plans.

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