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Sona Kocisova

Strategic Value of Nonprofit-Business Partnerships


Cause-related Alliances
2015. 116 S. 220 mm
Verlag/Jahr: AV AKADEMIKERVERLAG 2015
ISBN: 3-639-78800-1 (3639788001)
Neue ISBN: 978-3-639-78800-6 (9783639788006)

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Besides the strategic partnerships in the profit-oriented sphere, the organizations from the nonprofit sector (NPOs/NGOs) also enjoy a wide range of advantages coming from a successful cooperative engagement in cause-related alliances. And although there are many articles and scientific studies revealing the drivers of nonprofit-business networking from a perspective of a profit-oriented organization, not so many of them focus on the challenges arising for the nonprofit management and on the balance of benefits experienced from these partnerships. Therefore, this book explores mainly the nonprofit point of view and focuses on the opportunities and challenges confronting the cross-sector network governance as well as the strategies to master the relevant problematic issues in cause-related alliances.
Sona Kocisova, MSc.Born 1990 in Slovakia,studied International Business Administration & graduated (2014) at WU: Vienna University of Economics and Business(Master Management, focus: Strategic & Nonprofit Management). Alumna of MasterClass Central&EasternEurope (WU) & Class of Excellence (Business,Economics&Statistics Faculty;University of Vienna)