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China is one of the fastest growing markets in our time. Due to globalization and shrinking trade barriers China becomes more and more attractive for foreign investments. How to enter this specific emerging market? The purpose of this book is to analyze the important facts that can lead to success or failure of foreign small and medium-sized enterprises. In order to describe the different strategies of China market entry the Author uses unique projects with a high practical orientation to make the theory applicable.

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Isabel Zwanzig was born 1985 in Berlin, Germany. The curiosity of travelling and discovering new places formed the path to her studies of International Business in Germany, Spain and China. With her detailed observation and passion for different cultures she gives a sensitive insight in the Chinese business world.

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