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Sustainable building concepts with low energy and operating costs associated with socially and environmentally friendly materials and high comfort are not only a trend in contemporary architecture, they rather represent a major challenge to the total industry. The impact of the market introduction of Green Building Design to the German architecture industry from the view of small and medium-sized enterprises is investigated in this book.

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Felix Bein, born in 1989 in Halle (Saale), has studied International Management with the majors Media & Communication Industry and International Project Management. He has written his bachelor thesis under the patronage of KCM, an internationally oriented scientific competence center for marketing, media business, and related research areas.

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