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How men maintain their hegemony through electronic media in Pakistan? How men become dominant and women subordinate? Bringing together work on both feminine and masculine identities in innovative ways, "Patriarchal Hegemony through Electronic Media in Pakistan", offers a critical introduction to the study of gender in the electronic media, especially television in Pakistan with examples from Pakistani television dramas and advertisements. This book raises questions about gender politics in Television text in Pakistan. This is a book that will be of particular interest to students and scholars of sociology, gender and media studies.

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Hifsa Nisar Khan is MS scholar in the department of sociology at International Islamic University Islamabad, Pakistan. She is author of two research publications. Her research and academic interest is gender and media. She is mainly concerned with the theoretical tools available for analysis of gender representation in media especially television.

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