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This book consists of two main topics, namely sales force motivation and customer satisfaction. Therefore the results will be of value for a broad range of people. First, this paper provides an academic evaluation of different motivational factors. A reader should know what factors influence the motivation of sales people and in what way. Knowing the reasons for motivation is helpful when leading a company or directing a sales force. Especially when it comes to overdiscussed motivational theories, this paper provides a different point of view. Second, this paper serves business people who are responsible for customer service. As it is the goal of every business to reach and maintain a high level of customer satisfaction, every method which contributes positively is advantageous. Within the book the effects of sales force motivation on customer satisfaction will be evaluated. Finally, a method will be recommended to be able to measure the impact of sales force motivation on customer satisfaction.

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David Doppelmeier studied Global Sales & Marketing at the University of Applied Sciences Upper Austria, Campus Steyr. He specialized in Sales Management and focused his studies on the Latin American markets. His Master Degree from the University of St Andrews completes his internationally oriented education.

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