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Adreana Yaramova

The Growth of Industrial Services and the Impact over the Sales force

Quantitative research approach
2015. 120 S. 220 mm
Verlag/Jahr: AV AKADEMIKERVERLAG 2015
ISBN: 3-639-87163-4 (3639871634)
Neue ISBN: 978-3-639-87163-0 (9783639871630)

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The topic of industrial services is a trending issue in the industry. This particular work deals with the challenges in the sales department which appear due to this transition from manufacturing-oriented focus to service-focus industry. More precisely this work focuses on the changes in the sales force competences requirements with focus on the machinery industry and their reactions to the higher standards.
Adreana YaramovaGraduate of FH OÖ Steyr, Faculty Management