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This book shows how the US, the EU and China have reached a decisive crossroads, at which a small number of competitive markets which will decide future earning capacity and prosperity. Offers a new, ready-to-apply view of innovation.

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China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy. This is changing the world´s power balance and has sparked a race between East and West in knowledge-based, high added-value economic innovation. Inspired by their extensive experience in doing business with China, the authors show how the US, the EU and China have reached a crossroad where ten battle fields decide about their future earning capacity and prosperity. Whether China will be a threat or an opportunity depends on the main players in government, public and private organizations rethinking their innovation policies and paths of business development. This books offers a new view on innovation which can be applied by corporate leaders and policy makers to get ready for the future. _

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Foreword.- 1 Reshuffling the world.- 2 Chinese Culture, Strategy and Innovation.- 3 Innovation Policies in China, US and EU.- 4 Demystifying Strategic Innovation.- 5 Strategic Innovation in Practice.- 6 How to Win the Battle on Innovation?.

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Professor Dr. Taco C.R. van Someren is founder of Strategic Innovation Theory. His PhD (summa cum laude) thesis published in 1991 at the Tinbergen Institute on "Innovation, Emulation and Time" is one of the first book in this field. Educated as an economist at Erasmus University, he enriched his knowledge as manager in the consumer goods industry, partner at KPMG (The Netherlands), co-founder and Geschäftsführer of Germans KPMG Sustainability, and Professor and guest Professor at Dutch and Chinese universities. He is Seconded Innovation Expert at the European Commission. He founded Ynnovate in 2003. Ynnovate is an international operating investment and advisory company specialized in sustainable growth and creating organizations of the future. It provides tailor-made high level business solutions for governmental and private corporations in sectors such as energy, water, automotive, chemicals, manufactory and professional services. He is author of several books and numerous articles.

Dr. Shuhua van Someren-Wang was born and raised in China and lives since 1997 in Europe. She was the first woman in China to receive a PhD on sustainability management (1996) and was the co-founder of the first sustainability advisory organization in China. She built up her experiences working at both Chinese and European governments and firms. She now advises (central) government and multinationals on China strategy. She shares this knowledge by teaching at several universities and writing articles and books.

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