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Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.

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Context of cross-industry service innovation projects.- Grounded theory approach in multiple case study analysis.- Development of a practical innovation process model.- Propositions for theoretical innovation process models.

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Tobias Hahn obtained his doctorate at the Chair of Information and Communication Management at the Technische Universität Berlin. He currently works in the division of business transformation for a leading integrated telecommunications group.

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