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This book attempts to confront spatial, performative and cultural interrelations between tourism and social economic behavior by providing a critical platform for the articulation of touring consumption in our contemporary world. Tourism has become a significant area of scholarship especially given the industry´s product development opportunities on a global scale. However, the emphasis placed on such research has largely been from a supply-side perspective. What needs to be explored is the shift towards the agencies of the tourist or traveler as consumer and consumption as being embodied as a moment of practice in continuous states of touring.

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Embodiment and experience.- Brand and space.- Form and performance.- Culture and discourse.

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Stephan Sonnenburg is Professor for Creativity and Performative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty ´Management & Performance´. Desmond Wee is Professor for Tourism Sciences and Spatial Theories at the Karlshochschule International University in Karlsruhe, Germany. He is Head of the Bachelor Programme International Tourism Management.

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