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Traditional clothing represents the regions where it is produced along with their cultures and handcraft. Its creativity and longevity is inspiring high fashion designers of today and tomorrow. Traditional clothing is essentially haute couture. Made with high quality fabrics and elaborate workmanship, it embodies cultural heritage and style. Encompassing a surprising variety of garments, it represents premioum handcraft, an awareness of tradition, a sense of belonging, and an affinity to one´s homeland. At the same time, folkloric clothing is inspriing some of today and tomorrow´s most ambitious and radical fashion designers. In Traditional Couture, photographer Gregor Hohenberg succeeds in building a visual bridge between the outmoded and the avant-garde in German folkloric fashion. He portrays the individuals, young and old alike, who wear traditional attire in all the regions of his homeland, as well as their surroundings. Furthermore, he depicts the distinctive garments in all their glorious detail: pearls, seams, embroidery, and colors--all of which are completely unaffected by the seasonal influences of the fashion industry. This book is a dazzling journey in pictures featuring an almost overwhelming abundance of visual symbols and stylistic inspiration. At the same time, Traditional Couture captures the grace and dignity with which clothing is worn. The book eschews kitschy German folklore to show how donning traditional dress can change one´s composure, lend charisma, and make statement while providing a relaxed sense of self-confidence and feeding passion for special attire at special occassions. There is simply no other clothing that represents the wearer´s biography and region in quite the same way. Traditional German outfits are made to last a lifetime and handed down to future generations. Some of their details are so elaborately made that hardly anyone has the time or skill to create them today. Tailors that still master this art are in high demand far beyond regional borders. Consequently, traditional clothing is a handcraft that connects people. The distinctive quality, identity, and intensity of the attire featured in Traditional Couture is inspiring fashion designers to rethink their collections in new directions. While giant fashion brands are surrendering to global, fast-lived trends, more and more small manufacturers are creating enduring garments: heirlooms instead of throw-away t-shirts.

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"Showcases . . . [German] costumes that are essentially story-telling artworks. In a country where no one expects to find such a rich fashion tradition, [they] surprise us with their high-quality fabrics and elaborate workmanship."

-Yatzer

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