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Lithuania: A small but promising country with a strong personality that knows how to surprise with openness and great opportunities for international trade. This book highlights the cultural and economic aspects while entering the Lithuanian market. The aim is to communicate Lithuania´s market potential, to increase the attractiveness of the country as business partner and to emphasize the versatility of this beautiful nation. In addition, it should strengthen the interest of Austrian companies to enter the Lithuanian market and to use the benefits it has to offer. All official data as well as the information received through the author´s empirical study has the purpose to increase the country´s awareness and to expose Lithuania´s great business opportunities. This book is not only a general guideline for Austrian companies to enable a successful market entry it additionally emphasizes the cultural differences between Lithuania and Austria and offers a great insight into two exciting countries. It is recommended for everyone who is interested in international business, foreign market entry, the Baltic States and Austria.

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Julia K. Wernle was born in 1991 in Villach, Austria. She completed her Master´s degree in International Management at Alpen-Adria-University Klagenfurt in June 2015. Her strong interest in Lithuania is based on her months-long stays in 2012 and 2014 that motivated her to write about the Lithuanian market and the cultural differences to Austria.

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