---

Through the idea of businification - a neologism describing the infiltration of business ideology into political and media texts -, this book traces the shift towards neo-liberalism in post-apartheid South Africa in the rhetorical gestures of the country´s political narrators.

In an application of Critical Discourse and Content Analysis, it examines linguistic changes within the corpus of the annually recurring State-of-the-Nation-Address from 1994 to 2012.

This analysis is a contribution to research on business language from a non-Western perspective. Its interdisciplinary approach is of interest to researchers of South African political history, African Studies, Media Studies, and Sociolinguistics.

---

Qualified Arts Manager (University of Applied Sciences Potsdam, Germany 2005), MA Arts Media Theory and Practice (University of Cape Town, South Africa 2008). Fields of interest: gender, media, arts and culture, globalization and development.

---