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This book addresses an essential need felt by many who seek to promote best business practices in China and East Asia - namely the need for culturally appropriate instructional materials (basic information, case studies and ethical perspectives) that will allow managers and entrepreneurs to understand and embrace the challenge of moral leadership in business. In an era characterized by globalization and the increasing importance of the economies of China, India, Japan and SE Asia, international business ethics must reflect the concerns of the people living and working in this area, the moral and spiritual traditions that have nurtured them and their specific contributions to sustainable development. This book presents twenty important case studies, taken from newsworthy events of the past few years, in which Asians and others have attempted to respond to this challenge. Each case study has been selected and shaped in order to highlight various aspects of doing business in Asia, starting with basic principles and moving on to the specific responsibilities that businesses have towards their various stakeholders. The authors contend that the best way to appreciate the relevance of Asian moral and spiritual traditions is to determine their specific contribution to virtue ethics, where the ancient traditions of both East and West converge in their focus on the qualities of moral leadership that form the basis of best business practice. Exploring the case studies will enable readers to appreciate the continued relevance of these ethical perspectives in Asian business. Best business practice clearly involves learning to do business and playing the game according to the rules; but the necessity of playing by the rules is not likely to become clear until one takes up the path that leads to a virtuous life in business, developing a moral character chiefly based on integrity.

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Introduction: Becoming a Top Notch Player.- Part I Mapping the Field.- The Natural Priority of Moral Virtue.- Business Ethics and the Sciences.- Moral Decision-Making in Business.- Free and Fair Competition in Business.- Part II Areas of Stakeholder Responsibility.- Customers: Consumer Rights and Responsibilities.- Marketing Ethics.- Dignity and Workers´ Rights.- Discrimination and Sexual Harassment.- Whistleblowing.- Ethics and Finance.- Investment, Ethics and Corporate Responsibility.- Intellectual Property Rights.- Fighting Corruption in the Marketplace.- Business Etiquette and Cultural Sensitivity.- Ethics and Information Technology.- Philanthropy.- Welfare and Corporate Social Responsibility.- Ethics and the Environment.- Creating Social Capital in Credit Unions and other Social Businesses.

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