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Kevin L. Keller

Strategic Brand Management: International Edition


Global ed of 4th revised ed. 2017. 592 S. 280 mm
Verlag/Jahr: PEARSON EDUCATION 2017
ISBN: 0-13-233622-7 (0132336227) / 0-273-77941-9 (0273779419)
Neue ISBN: 978-0-13-233622-2 (9780132336222) / 978-0-273-77941-4 (9780273779414)

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For students, managers and senior executives studying Brand Management. Keller´s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include.
For students, managers and senior executives studying Brand Management.

Keller´s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: