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´If you are struggling with exams, vivers, job interviews, work presentations, with performing in a team or individual sport - or find it difficult to interact in social situations - then this is for you´ - Amazon review

The book on how to handle pressure from the performance coach to Francesco Molinari and Jonny Wilkinson

Whether it´s the stress of hitting a deadline at work, passing an exam or an upcoming job interview, pressure is everywhere.

So how can we turn this into our advantage?

Dr Dave Alred MBE is widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby´s most feared kicker, and has helped Premiership footballers, number one golfers and England cricketers deliver on the biggest stage.

He believes that dealing with pressure is a skill like any other and in this book he shares his eight ground-breaking principles, distilling his life´s work into an accessible and practical book with examples from the world of business, sport and the classroom.

From writing down personal affirmations to understanding how to use language more effectively, The Pressure Principle will help you become your best self and stay calm when the heat is on.

´Dave Alred is a genius. There is simply no-one around to match him in his field´ Jonny Wilkinson CBE
´Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him´ Matthew Syed, author of bestselling Black Box Thinking

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It gave me pointers that maybe I´d been missing out on . . . a tremendous help Padraig Harrington, winner of three major championships

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Alred, MBE Dave
Dr Dave Alred MBE is an elite performance coach who has worked with some of the biggest names in sport. His clients have included rugby´s Jonny Wilkinson, George Ford and Johnny Sexton, golfers Luke Donald, Brad Kennedy and Padraig Harrington, the England Rugby team (four World Cups), the British Lions (three tours), the Springboks, the England Cricket team, and Premiership sides Manchester City, Sunderland and Watford. He holds a PhD in Performing under Pressure from Loughborough University. A genuine pioneer in performance mindset and attitude, his approach optimises the abilities of sports and business people alike.

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