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Luis Perez-Breva
Innovating
A Doer´s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong
2017. 424 S. 34 b&w illus. 234 mm
Verlag/Jahr: MIT PRESS 2017
ISBN: 0-262-03535-9 (0262035359)
Neue ISBN: 978-0-262-03535-4 (9780262035354)
Preis und Lieferzeit: Bitte klicken
Innovation is the subject of countless books and courses, but there´s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach-a doer´s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn´t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. Perez-Breva shows at the outset of what we later celebrate as "innovations" nothing is new.
Luis Perez-Breva, an innovator and entrepreneur, is a Lecturer and a Research Scientist at MIT´s School of Engineering and the originator and Lead Instructor of the MIT Innovation Teams Program.