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Mario Carpo
The Second Digital Turn
Design Beyond Intelligence
2017. 240 S. 39 ill. 203 mm
Verlag/Jahr: MIT PRESS 2017
ISBN: 0-262-53402-9 (0262534029)
Neue ISBN: 978-0-262-53402-4 (9780262534024)
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In the early 1990s the design professions were the first to intuit and interpret the new technical logic of the digital age: digital mass-customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything, and the same technology applied to commerce at large is now heralding a new society without scale - a flat marginal cost society where bigger markets will not make anything cheaper.
Mario Carpo is Reyner Banham Professor of Architectural History and Theory, the Bartlett, University College London. He is the author of Architecture in the Age of Printing: Orality, Writing, Typography, and Printed Images in the History of Architectural Theory and The Alphabet and the Algorithm (both published by the MIT Press) and other books.