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In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We´re living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.

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Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University´s Heinz College. He is Codirector (with Rahul Telang) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon. Rahul Telang is Professor of Information Systems and Management at Carnegie Mellon University´s Heinz College. He is Codirector (with Michael D. Smith) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.

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