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The creative force behind the greatest spectacles in fashion, from the perspective of the legend who produced them. The New York Times describes Alexandre de Betak as ´the Fellini of fashion and the Cecil B. DeMille of the runways´. For 25 years, Betak has produced many of the fashion world´s most memorable shows and events for brands as diverse as Dior and Victoria´s Secret. This stunning, lavishly produced volume celebrates his career via set and show photography, as well as hundreds of unpublished behind-thescenes images. Structured thematically to bring readers inside Betak´s creative process, the book provides unrivalled insight into how fashion becomes art as well as commerce.

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From his offices in New York, Paris, and Shanghai, Alexandre de Betak has produced over 1,000 runway shows, installations, events, and exhibits for clients such as Dior, Hussein Chalayan, Rodarte, Raf Simons for Calvin Klein, Michael Kors, Berluti, H&M, and Victoria´s Secret, including its webcast that famously ´broke´ the internet in 2000.

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