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Richard M. Perloff

The Dynamics of Persuasion

Communication and Attitudes in the Twenty-First Century
6th ed. 2017. 648 p. 234 x 189 mm
Verlag/Jahr: TAYLOR & FRANCIS 2017
ISBN: 1-13-810033-1 (1138100331)
Neue ISBN: 978-1-13-810033-6 (9781138100336)

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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions.