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Bruce Billig, Gerald N. Cook
(Beteiligte)
Airline Operations and Management
A management textbook
1st ed. 2017. 364 S. 235 mm
Verlag/Jahr: TAYLOR & FRANCIS 2017
ISBN: 1-13-823753-1 (1138237531)
Neue ISBN: 978-1-13-823753-7 (9781138237537)
Preis und Lieferzeit: Bitte klicken
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.