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Joe Pulizzi, Robert Rose
(Beteiligte)
Killing Marketing
How innovative business are turning marketing cost into profit
2017. 273 p. 23 cm
Verlag/Jahr: MCGRAW-HILL PROFESSIONAL 2017
ISBN: 1-260-02642-6 (1260026426)
Neue ISBN: 978-1-260-02642-9 (9781260026429)
Preis und Lieferzeit: Bitte klicken
Joe Pulizzi is founder of the Content Marketing Institute, which Inc. magazine named the fastest-growing business media company in 2012, 2013, and 2014. He is the recipient of the Content Council?s John Caldwell Lifetime Achievement Award for Content Marketing.Robert Rose is Chief Strategy Advisor for the Content Marketing Institute. He has provided strategic marketing advice to some of the world?s most innovative companies, including Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, the Bill & Melinda Gates Foundation, and UPS.