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Duncan Angwin, Gerry Johnson, Patrick Regner (Beteiligte)

Exploring Strategy


Text & Cases
Mitarbeit: Johnson, Gerry; Angwin, Duncan; Regner, Patrick
11th ed. 2017. xxviii, 797 p. 261 mm
Verlag/Jahr: FINANCIAL TIMES PRENTICE HALL; PEARSON EDUCATION 2017
ISBN: 1-292-14512-9 (1292145129)
Neue ISBN: 978-1-292-14512-9 (9781292145129)

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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.