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This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China´s soft power initiatives in Africa. It throws light not only on China´s engagement with Africa but also on how China´s increasing influence is received in the African media.

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Introduction Chapter 1 - A World of Shared Influence; Xiaoling Zhang
Section 1 Theoretical, Historical, and Global Chapter 2 - Reflections of a Soft Power Agnostic; Gary D. Rawnsley Chapter 3 - The Scramble for Asian Soft Power in Africa; Daya Kishan Thussu Chapter 4 - Evolving Media Interactions between China and Africa; Ran Jijun
Section 2 China´s Promotion Chapter 5 - How Much "Soft Power" Does China Have in Africa?; Helge R›nning Chapter 6 - Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua´s News Coverage of Africa; Dani Madrid-Morales Chapter 7 - Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa; Zhang Yanqiu and Simon Matingwina Chapter 8 - Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses of Foreign Aid to Africa; May Tan-Mullins Section 3 Perceptions in Africa Chapter 9 - Journalists and Public Perceptions of the Politics of China´s Soft Power in Kenya under the "Look East" Foreign Policy; Jacinta Mwende Maweu Chapter 10 - Building Blocks and Themes in Chinese Soft Power towards Africa; Bob Wekesa Chapter 11 - Positive Portrayal of Sino-African Relations in the Ethiopian Press; Terje Skjerdal and Fufa Gusu Chapter 12 - Engaging with China´s Soft Power in Zimbabwe: Harare Citizens´ Perception of China-Zimbabwe Relations; Winston Mano Chapter 13 - China´s Soft Power in Sudan: Increasing Activity but How Effective?; Daniel Johanson
Conclusion Chapter 14 - Chinese Soft Power in Africa: Findings, Perspectives, and More Questions; Herman Wasserman

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Xiaoling Zhang is Associate Professor and Head of the School of Contemporary Chinese Studies at the University of Nottingham Ningbo, China. She is the author of The Transformation of Political Communication in China: From Propaganda to Hegemony.
Herman Wasserman is Professor of Media Studies and Director of Centre for Film and Media Studies, University of Cape Town, South Africa. He is editor of African Journalism Studies and author of Tabloid Journalism in South Africa: True Story!
Winston Mano is Director of Africa Media Centre and Reader in Media and Communication Studies, University of Westminster, UK and Editor of the Journal of African Media Studies. He is also a Senior Research Associate in the School of Communication at the University of Johannesburg, South Africa.

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