---

Use Google´s AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform-an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You´ll Learn

Take a behind-the-scenes tour of AdWords, including how to create an account

Create and launch a campaign as well as ads, including keyword tools

Monitor a campaign, including time frame, clicks and CTR, and reporting

Implement various campaign strategies, including support email and dealing with errors

Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

---

Chapter 1: Introduction
What is Adwords? The basics, how it works, and why it´s important.


Chapter 2: Quickstart

Getting an account going and getting acquainted with important concepts

Chapter 3: Launching a Campaign

The most important aspects for getting an ad campaign going.

Chapter 4: Monitoring

How to monitor performance and understand how things are going.

Chapter 5: Keywords

Getting a better understanding of how keywords relate to search engines and ad campaigns.

Chapter 6: Campaign Strategy

Looking at several ways to give campaigns a boost in performance.

Chapter 7: Ad Extensions

Understanding how ad extensions can improve click through rate.

Chapter 8: Certification

Exploring how to get certified in Google Adwords along with tips.

---

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

---