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The Product Field is a cognitive medium for product innovation: a shared vocabulary, comprehensive model, and tested toolbox for collaborative product thinking. It will help you create a shared big picture, foster alignment, explore success factors and potential for improvement, and lift your product to the next level of innovation.

The Product Field Reference Guide provides valuable advice and guidance for ambitious product people. For one, it explains the Product Field. For another, it provides insight into the very nature of product innovation.

The beautifully designed book - made with love and printed locally in Hamburg, Germany - comes with a white silkscreen print cover and includes The Product Field "Safety Bike" poster.

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The Product Field is a cognitive medium for product innovation: a shared vocabulary, comprehensive model, and tested toolbox for collaborative product thinking. It will help you create a shared big picture, foster alignment, explore success factors and potential for improvement, and lift your product to the next level of innovation.

The Product Field Reference Guide provides valuable advice and guidance for ambitious product people. For one, it explains the Product Field. For another, it provides insight into the very nature of product innovation.

The beautifully designed book - made with love and printed locally in Hamburg, Germany - comes with a white silkscreen print cover and includes The Product Field "Safety Bike" poster.

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Frahm, Klaus-Peter
Klaus-Peter Frahm (@kpfrahm) is Head of Business Development at the dpa subsidiary news aktuell. Since the beginning of his professional career in 1995, he has been developing products in various positions and roles such as a product manager, product manager, product coach, founder, consultant and CTO. K.-P. And is a member of the steering committee of dpa newslab as well as a mentor for the next media accelerator.

Schieben, Michael
Michael Schieben (@rockitbaby) is a designer. His craft is programming. He helps others to create sustainable innovations through the practice and facilitation of collaborative system thinking, co-design and impact reflection.

Wopperer-Beholz, Wolfgang
Wolfgang Wopperer-Beholz (@wowo101) is a trained philosopher and untrained entrepreneur. He co-founded mindmatters, a Hamburg-based product studio, and betahaus Hamburg, a coworking space for freelancers, founders and entrepreneurs. He helps startups, accelerators and established companies develop digital products, introduce creative and collaborative methods, and find forward-looking strategies.

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