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Wolfram Bublitz, Christian Hoffmann (Beteiligte)

Pragmatics of Social Media


Herausgegeben von Hoffmann, Christian; Bublitz, Wolfram
2017. XIII, 724 S. 240 mm
Verlag/Jahr: DE GRUYTER 2017
ISBN: 3-11-043969-7 (3110439697)
Neue ISBN: 978-3-11-043969-4 (9783110439694)

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This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.
Christian R. Hoffmann,and Wolfram Bublitz, Augsburg, Germany.