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Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle:

assessing the environment

defining a strategic positioning

choosing a growth strategy

expanding internationally

combining strategy, and

innovation or (re)designing the business model

Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Each briefing is structured the same way, beginning with an outline of the consulting mission and its content before examining the theoretical background, before setting out a complete and practical methodology to complete the mission along with all the tools you will need along the way.

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Chapter1 Assessing the environment.- Chapter2 Defining a Strategic Positioning.- Chapter3 Choosing Growth Strategy.- Chapter4 Expanding Internationally.- Chapter5 Combining Strategy and Innovation.- Chapter6 (Re)Designing the Business Model.

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Philippe Chereau is professor at SKEMA Business School, in France, China and the United States where he manages the Master (MSc) in Entrepreneurship and Innovation. He previously held various executive positions in industry and strategy consulting. He has taught strategic management, business modelling, innovation and entrepreneurship in several Masters and executive education programs (SKEMA Business School, Aix-Marseille Université, MINES ParisTech). He regularly conducts executive training and consulting missions with a focus on entrepreneurial ventures. Corporate references include ENGIE (GDF-Suez), Covance, Fa‡onnable, the network of French Chambers of Commerce, and numerous start-ups from life sciences and IT sectors. He is also referenced as innovation expert by the European Union and advisor of innovation and entrepreneurship of Xi´an Jiaotong University Suzhou Research Institute in China.
Pierre-Xavier Meschi is professor at IAE Aix-en-Provence (Aix-Marseille Université). He heads the CERGAM (research center in management of Aix-Marseille Université). He is also affiliated professor at SKEMA Business School. He attended the ITP (International Teacher Program) at London Business School. He has taught corporate strategy and international strategy in various MBA programmes over the world, including Universidade de SÆo Paulo, EDHEC Business School, SASAC-HEC Beijing program, Trier Universität, KEDGE Business School, EADA Barcelona and HEC Executive. He has also been involved in teaching in executive education programs and consulting activities in large international companies. Corporate clients have included Bank of Shanghai, Airbus Helicopters France and Germany, EADS-MDBA, STMicroelectronics and PetroVietnam.

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