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Innovations in the IT industry have changed the way touristic destinations can reach their potential visitors. One of the biggest success stories was the one of the smartphone and thus mobile applications. As user behaviour changed from websites to apps, tourism marketers had to react, better sooner than later. This thesis aims to answer mainly the following question: "To what extent and how is Mobile Application Advertising used in the marketing strategies of European NTO´s?"

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Hochreiter, Thomas
The author gained first experiences in the research field by attending the Higher School of Tourism Management Bad Leonfelden, Austria. His Bachelor focused on Global Sales and Marketing. During his Master Studies at the IMC Krems, Austria he worked part time for Runtastic and therefore combined the areas of Tourism and Mobile Applications.

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