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This study analyzes the rise and development of the German journalistic discourse around the use of electronic synthesizers, sequencers and samplers by pop-music artists. A discourse analysis reveals the changes in attributions of virtuosity, authenticity and subversion taking place from the ´70s to the ´80s as a result of the new electronic means of artistic expression. A complementing interview analysis reveals that the resulting order of discourse is still relevant for the identity of contemporary electronic music artists.

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Ambra Cavallaro ( 1987), B.A. Cultural and Linguistic Mediation, M.A. Media and Communication Studies with focus on Audio Communication Studies. Since 2016 she has been leading researches concerning the historical and contemporary interdependence between Music Technology, Music Culture and Music Journalisms.

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