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The healthcare industry in Germany is of great economic importance and the market will continue to be interesting for investment due to the growing demand of healthcare related products. However the German healthcare industry is also characterised by growing saving measures. This book deals with the market access process of pharmaceutical companies in the German healthcare industry, which has highly been influenced by legal requirements and as a result induces the need for pharmaceutical companies to change their traditional market access approach.

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Nguyen, Mai Linh
The author Mai Linh Nguyen studied Business Administration B.Sc. at the University of Bayreuth.

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