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Effective business-related judgment and decision making today increasingly depends on the ability to think critically. However, most individuals instead tend to naturally rely on their opinions and confirmation biases. Business-related education and practice identify strengthening critical thinking skills as a key objective, yet there remains a dearth of educational tools to help business practitioners formally learn how to strengthen their critical thinking skills. This book, based on over two decades of experience formally teaching critical thinking to business students, provides such a tool. The text identifies arguments for embracing formal critical thinking techniques in business practice, identifies the objectives and measures of success for thinking critically, provides a specific process to help individuals engage in good critical thinking, identifies the special relationship between thinking critically and business ethics, and provides exercises related to emerging issues in business practices today. This text will benefit educators or practitioners interested in strengthening business-related judgment and decision making through critical thinking.

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Steven Taylor Ph.D. is a Distinguished Professor of Marketing at Illinois State University. He has published over 80 refereed academic articles. His primary areas of interest are in service marketing and pedagogy. He has taught critical thinking at both the graduate and undergraduate levels for over two decades.

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