---

Since "the media are symbol transmitters", it usually shows the ethnic groups in stereotypes without searching for the "whys" and "whereabouts" of the social, political, and geographical contexts that might lead to these stereotypes. This study is a comparative study that examines the cultivation hypotheses to determine the impact of television viewership on both the self-image of the Upper Egyptians, and how they were perceived by the Cairenes.

---

Dina M.Hamed, Assistant Lecturer at Mass Communication Department, Assiut University. M.A. of Mass Communication, Assiut University 2010. Diploma of Public Policy and Administration,2012,and M.A. of Journalism and Mass Communication, The American University in Cairo,2013. Currently a PhD candidate at Faculty of Mass Communication,Cairo University.

---