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Small to medium enterprises (SMEs) in the food industry contend with a variety of sustainability issues, ranging from the environmental impact of food waste to human health concerns about specific ingredients and production methods. In this qualitative study, based on the conceptual frameworks of strategic development, stakeholder management, and institutional theory, I explored barriers and enablers for food SMEs as they proactively addressed such issues. Three themes emerged. Strategic development tended to be ad hoc and experimental, but with equal focus on establishing and growing a market for the product and achieving the central mission. The most important stakeholder was the customer because they are essential to the survival of the company, but also because owner-managers seek to change customers´ awareness and behaviors as they relate to sustainability issues. Institutional constructs-such as kitchen incubators-enable entrepreneurs to start up but, along with limited local supply chains and costly and confusing regulations, they represent significant barriers to scale. Incubators can use the findings to design models more conducive to scaling local food SMEs.

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Aurora Dawn Reinke earned her Doctorate in Business Administration with a focus on Social Impact Management. She specializes in sustainability and corporate responsibility in hospitality, meetings and events, travel and tourism industries. She holds a Masters in International Business and has worked and lectured throughout Europe and Latin America.

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